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social media optimization

Get Found Online: Social Media

What is social media? Media (content that is published) with a social (anyone can add to and share it) component. Social media is like a business networking reception without the constraints of time and space.

  • Social Media is Inbound Marketing
  • Social media helps with SEO
  • Social media promotes your blog
  • Social media is permission centric

    The conversation has already started… it’s time that you’re aware of it and develop a strategy for engaging in it and using it for marketing.

    Social Media - How To

    STEP 1: Guidelines for Engagement

    Meet people and start conversations, become a real member of the community – don’t join to just advertise your products or services.

  • Add value to the community – answer questions and help others.
  • Ask questions – trust others’ advice.

    STEP 2: Publish, Share, and Network

    Publish: Everyone can publish anything for everyone

  • Publish everything you have anywhere you can
  • Monitor what others publish and promote it
  • Empower others

    Share: Anyone can promote anything to everyone

  • Monitor what’s being shared about you
  • Find where your audience hangs out
  • Promote valuable content, yours and others’
  • Product content your audience will love

    Network: Anyone can connect with everyone from anywhere

  • Make friends – find your existing connections and build new ones
  • Be helpful – answer questions, share interesting content

    STEP 3: Measure & Analyze

    Key metrics to consider are:

  • Number of blog visitors and subscribers
  • del.icio.us bookmarks
  • Inbound links
  • Facebook fans and activity
  • Friends on Facebook or LinkedIn
  • Posts in forums.
  • Votes for blog articles

    Measure real business results: number of visitors, leads, and customers generated by each social media effort.

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